QUÉ PASA Concept & branding

QUÉ PASA is the first authentic burrito shop in Kyoto. The owner, Ryota Kurokawa, was raised in California and wanted to bring the food he loved as a child to Japan. We came up with the name and a 1980s California fast food concept. The logo in an abstract 80s-style and mimics a tortilla chip. The colorful squiggles were added to extend the concept into handwritten elements in the shop menu and on wraps with colored markers & chalk, giving flexibility and adding playful elements inside the shop.

ClientQUÉ PASA BurritoServicesConcept & BrandingYear2018Linkquepasa.jp