Shop cards, front

Shop card, back

Business card, back

All of HUB & LABO’s shops are in the located around Jujo street in Kyoto. The area has largely been an industrial in the past, but with the attention that the Nintendo headquarters gets from tourists, the area is becoming more popular. The owner of HUB & LABO has another project across from Nintendo, called The JUJO Project, and hopes to make the area more popular by focusing on the name “Jujo”.

In Japanese, Jujo is written 十条 and means “tenth street”. I wanted the branding to reinforce this idea of Jujo being an up-and-coming place, so I incorporated the first character, ten, into the maps as cross streets. I then used the same character to layout the names and titles on the business cards. The result being that anyone who speaks Japanese will know this represents Jujo and leave an impression in their mind.

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